October 1, 2007

Letīs change the world

Successful Image Campaign continues to light up the world of Ion Exchange Resins

Lewatit^® stands for passion for high quality and innovative ion exchange resins. We show you the newest path Lewatit^® is lighting from beads to bright solutions.

LANXESS is erecting a world-class facility in India that will, for the first time, bring cutting edge Lewatit^® ion exchange resin technology direct to India from Germany.

LANXESS figured prominently in creating the ion exchange field and we are excited to shape the technology's very promising future. With this new facility, we are preparing to answer requests from customers for more: more products, capacity, resources and innovation.

As an ion exchange resin consumer, you create great contributions through tiny beads. We look forward to continue talking with you about how, together, your big plans and Lewatit^® tiny beads can change the world.

These little beads actually carry on to play a prominent role in the latest Lewatit^® advertising campaign. The products are shown to their fullest advantage and in all their mysterious, fascinating and futuristic glory. This is a shining symbol for the power to change, which is synonymous with the intelligent exchanging of ions.

The advertisements can be seen in periodicals such as Chemical Week, UPW Magazine and Specialty Chemicals Magazine.